New York Fashion Week is a semi-annual event, taking place over a week, that showcases upcoming fashion collections for buyers, press, and the general public. Its notoriety has grown over the past 80 years, making it one of the four most famous fashion weeks in the world. 

This poster has both a print and digital version. With the use of Artivive, a company that specializes in augmented reality art, the audience is able to experience the movement and visuals they would see in real life at NYFW. By just scanning the poster with their phones, the art comes to life and reveals more information about the event.